Widow Jane
A rugged, modern, and fast-growing premium whiskey brand from New York, Widow Jane’s ethos blends classic whiskey, storied mineral water, and a distinct New York City attitude. To bring this spirit’s story to life, we created a one-of-a-kind brand zine, along with a complementary series of digital ads. The result: a zine and campaign that connects New York City’s underground cultures of yesteryear to the whiskey sourced from the underground mines of New York itself.
2022-2023
DISCPLINE
Ad Campaign
DELIVERABLES
Print Zine
Digital Ad Campaign
Designer
Art Director
CREATIVE TEAM
Amanda Ford
Anastasia Kuznetsova
Justin Ninneman
Marjorie Oetting
Victor Santos
Siena Tan