Jordan ParvexART DIRECTOR & DESIGNER BASED IN PORTLAND, MAINE
Weichert Workforce Mobility
BRAND / 2022
Weichert Workforce Mobility specializes in making global workforce relocation easier for everyone. With this goal in mind, their new brand identity, inspired by wayfinding and mass transit, emphasizes clarity, progression, and simplicity. Drawing from their redesigned logo, the design system features a simple arrow motif, bright colors, and a sleek typeface to cut through the noise and highlight what matters most to them: the talent that drives the world forward.
DELIVERABLES
Visual ID
Logo
Brand Guidelines
Branch Video
MY ROLE
Primary Designer
CREATIVE TEAM
Amanda Ford
Justin Ninneman
Victor Santos
Tania Velin
Warm Bros
BRAND & PRINT / 2021-2022
Founded in 2017, Warm Bros is an LGBTQ+ zine I created and led across four issues to provide a platform and keepsake that highlights everyday queer artists and writers. The fourth issue, On Memory, serves as a time capsule of the COVID-19 pandemic, reflecting on how, while isolated and alone, we had space to reflect on our individual and collective pasts. Spanning a full year of work—from collecting art and editorial submissions to the final design going to print—the result is a 64-page zine that pairs a bold, 90s-inspired aesthetic with 21st-century grid forms and color to tell the stories of nearly 30 queer people from around the United States.DELIVERABLES
Print Zine
Website (Squarespace)
Social Media
Photography
MY ROLE
Founder
Designer / Art Director
Cover Shoot Photographer
Widow Jane
PRINT & AD CAMPAIGN / 2022-2023
A rugged, modern, and fast-growing premium whiskey brand from New York, Widow Jane’s ethos blends classic whiskey, storied mineral water, and a distinct New York City attitude. To bring this spirit’s story to life, we created a one-of-a-kind brand zine, along with a complementary series of digital ads. The result: a zine and campaign that connects New York City’s underground cultures of yesteryear to the whiskey sourced from the underground mines of New York itself.
DELIVERABLES
Print Zine
Digital Ad Campaign
MY ROLE
Designer
Art Director
CREATIVE TEAM
Amanda Ford
Anastasia Kuznetsova
Justin Ninneman
Marjorie Oetting
Victor Santos
Siena Tan
Rogaine
BRAND & AD CAMPAIGN / 2024
When people think of men’s hair regrowth, most think of Rogaine. But what does Rogaine mean to consumers today, in a marketplace filled with younger competitors? Our rebrand and ad campaign address this question by subtly re-energizing their existing look and ethos, while honoring the heritage and legacy of such a storied brand. To launch the new and improved Rogaine, we introduced a brand spokesperson who, through a series of commercial spots, highlights Rogaine’s bona fides and propels the brand further into the 21st century.
Note: This case study uses a mix of final client work and earlier iterations in the process.
DELIVERABLES
Visual ID
Brand Guidelines
Photography
Commercial Spots
MY ROLE
Primary Designer
Art Director
CREATIVE TEAM
Amanda Ford
Adam Gardner
Victor Santos
Michelle Unger
Panoptica
Film at Lincoln Center (Coming Soon)
WEB / 2024-2025
Film at Lincoln Center is a nonprofit organization that celebrates cinema by hosting film festivals, retrospectives, restorations, and new releases at its theaters across New York City. The new website, inspired by library archives, minimalism, and structured grids, revitalizes the existing brand with updated typography, a pared-back color palette, and an increased use of white space.
View Private Project
DELIVERABLES
Website
UI Kit
MY ROLE
Primary Designer
CREATIVE TEAM
Kyle Burke
Grant Fryc
Robert Woźniak
Set The Tone
PRINT / 2022
A compilation featuring 52 artists and mantras, Set The Tone is an art book that doubles as a self-help guide. Drawing from a series of intentions set by the creative agency Farrynheight, the book pairs these intentions with a wide range of artistic interpretations created by various artists. Designed as a vessel to share both positive mantras and works of art, all proceeds from the book go to Project Healthy Minds, a nonprofit organization focused on making mental healthcare more accessible and de-stigmatized in the United States.
Designed in collaboration with Farrynheight.
DELIVERABLES
Hardcover Book
MY ROLE
Primary Designer
CREATIVE TEAM
Dani Brown
Minali Chatani Casalaini
Jordan Parvex is a multi-disciplinary designer based in Portland, Maine. He specializes in crafting brand identities and the brand worlds they live in, touching everything from websites to zines for a broad array of clients. Currently, Jordan works as an Art Director at the NYC creative agency Ready Set Rocket.
In his personal practice, he enjoys working on mission-based projects that prioritize environmental and social causes, or focus on local, community-driven businesses.
Design Playground
MY SERVICES
Branding
Web Design
Digital Ads
Social Content
Art Direction
Merch Design
Zines
NOTABLE CLIENTS
Film at Lincoln Center
Fotografiska
iShares by BlackRock
NeueHouse
Primark
Rogaine
TCW
The Jewish Museum
We’re Not Really Strangers
Widow Jane