Jordan ParvexART DIRECTOR & DESIGNER BASED IN PORTLAND, MAINE

Rogaine

BRAND & AD CAMPAIGN / 2024
When people think of men’s hair regrowth, most think of Rogaine. But what does Rogaine mean to consumers today, in a marketplace filled with younger competitors? Our rebrand and ad campaign address this question by subtly re-energizing their existing look and ethos, while honoring the heritage and legacy of such a storied brand. To launch the new and improved Rogaine, we introduced a brand spokesperson who, through a series of commercial spots, highlights Rogaine’s bona fides and propels the brand further into the 21st century.

Note: This case study uses a mix of final client work and earlier iterations in the process.
DELIVERABLES
Visual ID
Brand Guidelines
Photography
Commercial Spots

MY ROLE
Primary Designer
Art Director

CREATIVE TEAM
Amanda Ford
Adam Gardner
Victor Santos
Michelle Unger
Panoptica

©2025 Jordan Parvex

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