Jordan ParvexART DIRECTOR & DESIGNER BASED IN PORTLAND, MAINE
Set The Tone
PRINT / 2022
A compilation featuring 52 artists and mantras, Set The Tone is an art book that doubles as a self-help guide. Drawing from a series of intentions set by the creative agency Farrynheight, the book pairs these intentions with a wide range of artistic interpretations created by various artists. Designed as a vessel to share both positive mantras and works of art, all proceeds from the book go to Project Healthy Minds, a nonprofit organization focused on making mental healthcare more accessible and de-stigmatized in the United States.
Designed in collaboration with Farrynheight.
DELIVERABLES
Hardcover Book
MY ROLE
Primary Designer
CREATIVE TEAM
Dani Brown
Minali Chatani