Jordan ParvexART DIRECTOR & DESIGNER BASED IN PORTLAND, MAINE
Widow Jane
PRINT & AD CAMPAIGN / 2022-2023
A rugged, modern, and fast-growing premium whiskey brand from New York, Widow Jane’s ethos blends classic whiskey, storied mineral water, and a distinct New York City attitude. To bring this spirit’s story to life, we created a one-of-a-kind brand zine, along with a complementary series of digital ads. The result: a zine and campaign that connects New York City’s underground cultures of yesteryear to the whiskey sourced from the underground mines of New York itself.
DELIVERABLES
Print Zine
Digital Ad Campaign
MY ROLE
Designer
Art Director
TEAM
Amanda Ford
Anastasia Kuznetsova
Justin Ninneman
Marjorie Oetting
Victor Santos
Siena Tan