![](https://freight.cargo.site/t/original/i/2919b131ab856243a88e7ea265ce461a8b3f2e5a2b13ef82e5666f9a0ecfb06c/Gay_Villain-Poster.png)
![](https://freight.cargo.site/t/original/i/9f7db685165f3a2f2a98aef8ca41fb970f636304f0f347e4f8da368d596ee37c/Mockup-Box.png)
![](https://freight.cargo.site/t/original/i/48d9df90a887415dc682e104355bd5017f1e00697e5ccc85ffcaef9793fef09d/Mockup-Bag_01-Web-2.png)
![](https://freight.cargo.site/t/original/i/1eb922f0f9d4fba3a7b59397c9ae55a5cf6bc51d1fc7932641e6e3cf8b8a891a/Business_Card_Mockup_85x55.png)
![](https://freight.cargo.site/t/original/i/93c553056124fd86b2f5363c94559c817f66c3af7965a9b619ccf78a9e5200b3/Artboard-1-copy.png)
Project 5︎︎︎ Gay Villain
Graphic DesignerBRAND + PRODUCT DESIGN
T-SHIRTS, ILLUSTRATION, PACKAGING, 3D INSTAGRAM FILTER, POSTERS
T-SHIRTS, ILLUSTRATION, PACKAGING, 3D INSTAGRAM FILTER, POSTERS
As the COVID-19 Pandemic began to unfold in the United States, I decided to work on designing a t-shirt that could raise funds for a cause around COVID-19 inequality. I wasn’t sure what I would do or what the design would be, but over the course of sketching and discovery, I landed on wanting to design a retro-typographic tee that was cheeky and fun.
As this was happening and I began attending more protests around police brutality and racial inequality, I was struck by inspiration and the t-shirt design was done in a day. The result, “Gay Villain,” was a shirt which playfully listed out how to disrupt society’s expectations while raising funds directly for the National Black Trans Advocacy Coalition’s COVID-19 Fund and Black Lives Matter.
As this was happening and I began attending more protests around police brutality and racial inequality, I was struck by inspiration and the t-shirt design was done in a day. The result, “Gay Villain,” was a shirt which playfully listed out how to disrupt society’s expectations while raising funds directly for the National Black Trans Advocacy Coalition’s COVID-19 Fund and Black Lives Matter.
In the end, I partnered with Everpress and the shirt’s sales raised over $10,000, all of which went to both those causes directly.
This project reflects something that matters a lot to me as a creative and human: that design should have purpose and meaning, and people should use their work to help others when they can. The t-shirt ended up going semi-viral on TikTok and Instagram and even spawned a knock off on Amazon. It was a really fun side project.
This project reflects something that matters a lot to me as a creative and human: that design should have purpose and meaning, and people should use their work to help others when they can. The t-shirt ended up going semi-viral on TikTok and Instagram and even spawned a knock off on Amazon. It was a really fun side project.