Project 3 ︎︎︎ Patron
Primary Graphic Designer, Project LeadBRAND DESIGN
CREATIVE IDENTITY, BESPOKE PRINT COLLATERAL, METAL MEMBERSHIP CARD WITH SILVER ETCHING, MEMBERSHIP MICRO-SITE, DIGITAL INVITES, NEWSLETTER
CREATIVE IDENTITY, BESPOKE PRINT COLLATERAL, METAL MEMBERSHIP CARD WITH SILVER ETCHING, MEMBERSHIP MICRO-SITE, DIGITAL INVITES, NEWSLETTER
Patron, the most exclusive and luxurious Fotografiska membership, launched in September 2021 with the opening of Chapel Bar in New York City.
As the primary designer, I led and designed all the collateral, as well as branded the membership tier itself to give separate it from the other parts of the Fotografiska brand while maintaining its connection to the brand’s essence. I achieved this by utilizing Fotografiska’s brand fonts, but adhering to a stricter color palette of black and earth tones. I also focused on selecting more bespoke print techniques to give the collateral a richer feel.
As the primary designer, I led and designed all the collateral, as well as branded the membership tier itself to give separate it from the other parts of the Fotografiska brand while maintaining its connection to the brand’s essence. I achieved this by utilizing Fotografiska’s brand fonts, but adhering to a stricter color palette of black and earth tones. I also focused on selecting more bespoke print techniques to give the collateral a richer feel.
The greatest challenge of this project was the timeline and custom work for the folder, including the 4 postcards. Within the timeline of a few days, I had to source a printer, paper and design the collateral, all of which is custom and sleek. From the white foil stamped folder, to the deboss and dye cut postcards within, the project was fully custom and high touch.